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Principal GTM, Lightroom Mobile

Job ID: 25-12311
 
Job Title: Principal GTM, Mobile
Location: San Francisco CA, 94103
Duration: 5 Months
Work type: W2
Payrate: $91.54/hr
 
The Opportunity:
  • We are seeking a proven strategic leader to join our team as Senior manager, GTM Strategy, mobile, for a contract role from January 2025 to May 2026. This is an outstanding opportunity to play a pivotal role in driving the growth and success of our beloved photo mobile app! Your expertise in digital marketing, coupled with a consistent track record of accomplishment in product-led growth, will be crucial in achieving our high-reaching goals.
  • Our team provides critical business insights, ensures alignment on goals, and propels key initiatives forward globally. We work cross-functionally to define customer journey requirements across demand creation, app store optimization, monetization, and both free and paid engagement by segment, driving long-term business growth. Team members are analytical and strategic, with a practical approach to achieving results through positive relationships across the organization.
 
What you'll Do:
  • Set quarterly and annual objectives, key results, and ARR targets, cross-functionally driving accountability for performance against targets; in collaboration with product marketing, finance, and data science teams.
  • Drive Growth Priorities: Spearhead growth planning efforts across acquisition, engagement, and retention with ASO/ASA, PLG, core product, marketing, global growth, and data analytics teams.
  • Improve Customer Experience: Obsess over all journeys, identify improvement opportunities, and drive cross-functional teams to deliver against long-term customer growth goals.
  • Develop actionable insights: Partner with Analytics teams to understand business trends and develop impactful recommendations for growth.
  • Lead testing priorities for marketing and product teams with focused learning agendas to meet business and customer needs and improve product value discovery.
  • Develop and maintain expertise in key customer segments, providing insights back to Product teams for enhanced product capabilities.
 
What you need to succeed:
  • Educational Background: BS/BA or equivalent experience with 12+ years of marketing, software, high tech, or management consulting experience supporting B2C products or services. Hands-on experience with mobile apps is required.
  • Understand digital business models and mobile apps; skilled in testing and improving customer experiences.
  • Enjoys having their impact measured in real-world metrics that correlate to near-term and longer-term sales success.
  • Dynamic Environment: Successful in dynamic environments, rapidly anticipating, and adapting to shifting priorities.
  • Leadership Experience: Experience leading multi-functional teams to launch high-impact business initiatives.
  • Problem Solving: Ability to rapidly assess problems, define options, evaluate, and implement solutions to address critical business issues.
  • Ability to take a stand, advocate a course of action, and communicate supporting facts.
  • Communication Skills: Outstanding communication and interpersonal skills, both verbal and written, at all levels.
  • Team-Oriented: A proven sense of self, balanced with the strive to put the team first.
  • Global Awareness: Global cultural awareness and experience. Good sense of humor.
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